Lori Senecal, an advertising industry leader, gives the strongest digital advertising trends for the second half of the year 2017. Lori Senecal postulates that the advertising industry’s primary focus will be on the creation of unique images and videos. According to Lori, the advertising landscape is crowded. For successful advertisement, videos and images that stand out are highly recommended. Lori states that consumers are interested on new inventions meaning that anything that is unremarkable will be ignored. Lori Senecal thus provides the following tips for digital marketers concerning ads.
For an ad to be successful, it should provoke the consumer’s emotional response. Once the consumer’s apathy has been triggered by the ad, the customer is prompted to share it. This way, the ad is guaranteed to go viral. Additionally, the trend of using real people in ads helps in the improvement of consumer’s emotional impact. A viewer who has a connection with the people in the ads is likely to view it and later share it.
Most ads on trend should focus on using colors that are strong. An eye catching ad should stand out in visual effects. Using bright colors compel viewers to look at the ads. Also, the colors used in the ads should be unusual and bold to trigger many viewers. The conspicuous colors create a pleasant environment for the viewer characterized with exciting moments of viewing them.
According to statistics, mobile usage is more preferred than the the use of desktops. For this reason, the trend of optimizing ads for mobile use is recent trend. Various advertising industries should optimize ads on mobile gadgets first before optimizing them for desktops. The effectiveness of the ads should be similar on phones, tablets, and laptops. The ads should also be available in both online and offline circumstances.
Besides being a famous individual in the digital and creative marketing industry, Lori Senecal is a leader. Currently, Lori is the chief executive officer of Crispin Porter & Bogusky. Senecal’s responsibility in the company is to lead it to global expansion. Lori began with coordinating the company’s operations and management in nine offices internationally. Lori has attained global experience by working with other leading organizations. Follow her on Twitter