Founded in 2012, Waiākea provides bottled water extracted from the widely known Waiakea volcanic water also known as the Hawaiian volcanic water which originates in Hawaii by the natural phenomenon of rain or snowmelt on the peak of the Mauna Lao Volcano which is one of the active volcanoes in the world. The water seeps through a few thousand feet of lava rock before accumulating on the green base of the Mauna Loa volcano which can be extracted and refined for drinking purposes and additional health benefits.
The company focuses on creating a brand that can be meaningful to customers. They focused on creating a triple bottom line model which is different from already existing packaged drinking water providers. Waiakea wants to revolutionize the bottled water industry by moving away from the singular profit-oriented system and adopt a business model that emphasizes on the customers and the planet.
In 2015, Waiakea water was recognized as the most talked about beverage in the United States and also received other accolades due to innovation. The company has a set of 3 core principles they focus on health, sustainability, and social accountability. Apart from providing tasteful and healthy water to the consumers, they also focus on protecting the environment by bringing down pollution to a minimum and also strongly believe in financially and morally assisting people who require it.
The sacred water Waiakea seeps down thousands of layer of the porous lava rock which is rich in minerals. This process enriches the water with vital minerals and electrolytes that supplements the health of a consumer. Known for being the most alkaline water available for use, Waiakea water ph level stands at 8.8 with a TDS of 62.
Now coming to the excellent regeneration rate of the reservoir at the base of the active volcano, the sacred water refills at a rate of 1.4 billion gallons every day out of which Waiakea manages to bottle 1% of the reserves and uses energy efficient vehicles for transport purposes. The company recently announced their plans to shift from the use of plastic bottles to degradable bottles.