In the past, AZ Central reported that Goettl was a bad company and that they were not the best HVAC company in the Phoenix area. It was something that made it hard for people to be able to choose the company and something that destroyed the profits that the company had because of the things that were going on. The way that the company worked made it hard for people to try new things and made it different for the people who ran the company to be able to get what they needed out of the situations that they were in.
When Goettl first started, they knew that their company was going to be successful. They worked hard but they did not have a clear customer service goal. They liked to help their clients but they did not provide them with the customer service things that they needed to ensure that they were getting exactly what they could out of the business. For Goettl, it was important to make sure that things were going to work out with the company and that people would not have to worry about the problems that came from having a company that had poor customer service.
The owner of Goettl realized that he was doing something wrong with the company and he chose to immediately turn it around and make it better. This is what made the story of Goettl better and not as tragic as what it could have been. Instead of the company failing, it began to get better and people were able to get what they needed out of it instead of having to deal with problems that were associated with it. He chose to improve the company and make it better instead of sitting back to watch it fail.
Since the owner recognized this and started doing more with the company, he was able to get what he needed out of it. He showed people what they were missing out on and he chose to start offering all of his services in a way that made things easier for people to understand. Instead of just manufacturing HVAC systems, he chose to be an all-around HVAC service provider. This helped to increase the customers that he had and made it easier for them to get what they needed out of the situations that they were in while looking for new air conditioners.