Daring, beautiful, bold, these are the words one would use to describe Lime Crime’s founder and CEO, Doe Deere. An innovative entrepreneur, Doe Deere created a line of makeup as bright as her personality plus as colorful as her soul. Not believing in settling for the idea of conventional beauty, Doe Deere set out to create a palate of dangerously exciting colors to prove beauty does not mean basic.
Born in Russia, Doe spent her youth there, selling temporary tattoos to schoolmates. A novelty at the time, Doe made them fashionable by wearing them herself to show there wasn’t shame in being a red apple in a bushel of all green apples. At the age of 17, she and her family moved to New York. Consequentially, the move only encouraged her creativity more. Doe desired to express herself through music, desiring to become a musician. Through her rock band and passion for life, she found two loves… her husband and Lime Crime.
Brash and Sassy, Doe Deere gravitated towards bright colors that would accentuate her personality. The greatest misfortune for Doe, makeup had not evolved into a statement of personality. Available colors were usual, dull, too ordinary for the extraordinary. Therefore, Lime Crime was born. A perfect bundle of joy, even in infancy, Lime Crime was the answer to an assortment of problems for the Fashionista looking to express their true selves.
The Early phases of Lime Crime began with “DYI” makeup on Ebay, and then evolved into a corporation with consumers from all over the world, excited to finally have a rich and vibrant line of makeup to express their inner beauty for the world to experience. According to Doe Deere, that is the existential reason for Lime Crime’s existence.
“Makeup gives me, (and I like to hope other women who buy Lime Crime), the freedom to be myself. The freedom to express themselves without fear of judgment. We express ourselves by what we put on our bodies, how we do our hair, and what we put on our face.” (Doe Deere, “Guest of a Guest” Interview).
Self expression, fearlessness, pride in self, these are all that which Lime Crime and Doe Deere stand for. Be bold, be beautiful, be yourself and let all of your colors shine through.