How Whitney Wolfe Herd Reinvented Dating

Whitney Wolfe Herd is the co-founder and CEO of Bumble, a female-centric dating app whose entry into the dating scene has caused quite a stir. Bumble got launched in 2014, and it aims at addressing some unresolved gaps with most dating apps of the time. Its objective was to give the females an upper hand in the initiation and control of dating process. This reason is in line with one of Bubble’s slogans, “Make the First Move.”

Tour of the @bumble HQ live on @archdigest 👩‍💻link in bio 💛

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This approach was a little different from what got done by most dating apps, which appeared to give the men too much leeway. Herd, probably because she was part of the niche that she was targeting, well understood the need that made women quickly give up on most dating apps: they felt the men were fast encroaching on their space, and their control was limited. She identified this gap and decided she was going to change dating dynamics by making women make that first move. In Bubble, of the two parties swipe right, the lady sends the first message, failure to which the conversation becomes void.

As the Chief Executive Officer and co-founder, Herd turned down a buyout offer of $450 million from Match Group, which later got revalued to $1 billion, but still turned down. She is not selling off this company which she owns 20% stake in. She partnered with Andreev, the founder of Badoo, the world’s most extensive dating service operating in more than 190 countries, to start off Bumble. They had met in 2013 in a work-related event, and Andreev admired Herd’s excellent skills in work. So when later on he got in touch with her, with the intention of hiring her as the COO of Badoo, they started off a conversation which ended up at the formation of the new product, Bumble, which Andreev owns 79% stake.

Bumble recently moved to its sparklingly amazing new headquarters in Austin Texas, a building uniquely decorated with its yellow colors and themes. As of now, Bumble has amassed more than 22 million users, which is no mean feat for a company which is only three years old, and in a space that was already crowded.

In September 2017, Whitney Herd, the 28-year-old who did Bachelors of Science at Southern Methodist University, got married to Michael Herd, the heir of Texas Oil, in a fantastic wedding at the Villa Tre Ville Positano off the Amalfi Coast. She continues to build her dream of ensuring that ladies get a right to sit on the table have an authoritative voice there.

Visit More : www.instagram.com/whitwolfeherd/?hl=en

My Dear, Doe Deere

Daring, beautiful, bold, these are the words one would use to describe Lime Crime’s founder and CEO, Doe Deere. An innovative entrepreneur, Doe Deere created a line of makeup as bright as her personality plus as colorful as her soul.

 

Born in Russia, Doe spent her youth there, selling temporary tattoos to schoolmates. A novelty at the time, Doe made them fashionable by wearing them herself to show there wasn’t shame in being a red apple in a bushel of all green apples. At the age of 17, she and her family moved to New York. Consequentially, the move only encouraged her creativity more. Doe desired to express herself through music, desiring to become a musician. Through her rock band and passion for life, she found two loves… her husband and Lime Crime.

 

Brash and Sassy, Doe Deere gravitated towards bright colors that would accentuate her personality. The greatest misfortune for Doe, makeup had not evolved into a statement of personality. Available colors were usual, dull, too ordinary for the extraordinary. Therefore, Lime Crime was born. A perfect bundle of joy, even in infancy, Lime Crime was the answer to an assortment of problems for the Fashionista looking to express their true selves.

 

The Early phases of Lime Crime began with “DYI” makeup on Ebay, and then evolved into a corporation with consumers from all over the world, excited to finally have a rich and vibrant line of makeup to express their inner beauty for the world to experience. According to Doe Deere, that is the existential reason for Lime Crime’s existence.

 

“Makeup gives me, (and I like to hope other women who buy Lime Crime), the freedom to be myself. The freedom to express themselves without fear of judgment. We express ourselves by what we put on our bodies, how we do our hair, and what we put on our face.” (Doe Deere, “Guest of a Guest” Interview).

 

Self expression, fearlessness, pride in self, these are all that which Lime Crime and Doe Deere stand for. Be bold, be beautiful, be yourself and let all of your colors shine through.

 

Sources:

http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true&slide=7

http://www.limecrime.com

 

 

The Making of Corporate Compliance Guru Helane Morrison

Helane Morrison has an incredible life story. She comes across as a cultured, zealous, determined and a pace setter. The entire corporate compliance industry in San Francisco and throughout the US anchors on her expertise and informed insight.

An incredible academic background serves as the foundation for Helane’s budding career. She ventured out to develop knowledge and skills in Journalism and Law, which later served her quest to improve the practice of corporate compliance. As such, Helane completed her undergraduate degree in Journalism studies at the Northwestern University. The University of California Berkeley Law School would be her next destination as she pursued her JD.

Helane knew a long term career in Law or Journalism required dedication and commitment. During her time at Berkeley School of Law, she had taken up greater responsibilities including that of the editor-in-chief of the California Law Review. Upon graduation, Ms. Morrison started from the very bottom serving in clerical positions for several high court judges between 1986 and 1996.

A good plan always comes to fruition. Helane burst into the spotlight after joining the Securities and Exchange Commission in San Francisco as an administrator. With her work cut out, she set out to ensure compliance across the business community in the region. She became famous for her strong character and result-oriented approach. Her tenure marked a new era of compliance and adherence to corporate structures and rules.

Helane Morrison made headlines after issuing ultimatums to rogue establishments and entrepreneurs. Eventually, her efforts gained the eye of her employers resulting in a promotion to the regional director of the San Francisco branch. Around the same time, the compliance industry was relatively young and struggling to find its place within business establishments. Helane would become a pioneer in this field and mentored hundreds of other entrants both directly and indirectly.

After the SEC, Helane Morrison has found a new home at a local hedge fund by the name Hall Capital. Her move here saw Ms. Morrison take up even greater responsibilities, and she has since encouraged other compliance officers to do the same to be in a position to influence compliant decision making. Her professional background also makes her the firm’s lawyer and most importantly the chief compliance officer.

At this high level of management, Helane makes sure Hall Capital stays in line with external and internal rules and regulation. As such, Hall Capital can never be flagged for bad practice.