Whitney Wolfe Herd is the co-founder and CEO of Bumble, a female-centric dating app whose entry into the dating scene has caused quite a stir. Bumble got launched in 2014, and it aims at addressing some unresolved gaps with most dating apps of the time. Its objective was to give the females an upper hand in the initiation and control of dating process. This reason is in line with one of Bubble’s slogans, “Make the First Move.”
This approach was a little different from what got done by most dating apps, which appeared to give the men too much leeway. Herd, probably because she was part of the niche that she was targeting, well understood the need that made women quickly give up on most dating apps: they felt the men were fast encroaching on their space, and their control was limited. She identified this gap and decided she was going to change dating dynamics by making women make that first move. In Bubble, of the two parties swipe right, the lady sends the first message, failure to which the conversation becomes void.
As the Chief Executive Officer and co-founder, Herd turned down a buyout offer of $450 million from Match Group, which later got revalued to $1 billion, but still turned down. She is not selling off this company which she owns 20% stake in. She partnered with Andreev, the founder of Badoo, the world’s most extensive dating service operating in more than 190 countries, to start off Bumble. They had met in 2013 in a work-related event, and Andreev admired Herd’s excellent skills in work. So when later on he got in touch with her, with the intention of hiring her as the COO of Badoo, they started off a conversation which ended up at the formation of the new product, Bumble, which Andreev owns 79% stake.
Bumble recently moved to its sparklingly amazing new headquarters in Austin Texas, a building uniquely decorated with its yellow colors and themes. As of now, Bumble has amassed more than 22 million users, which is no mean feat for a company which is only three years old, and in a space that was already crowded.
In September 2017, Whitney Herd, the 28-year-old who did Bachelors of Science at Southern Methodist University, got married to Michael Herd, the heir of Texas Oil, in a fantastic wedding at the Villa Tre Ville Positano off the Amalfi Coast. She continues to build her dream of ensuring that ladies get a right to sit on the table have an authoritative voice there.
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