Dr. Carlos is the founder of CAOA Company which deals with importing and manufacturing various automobile models. CAOA is among the top automobile companies in Brazil. It has been recognized by multiple popular magazines including the IstoE Dinheiro and the weekly magazine Carta Capital to be the ‟Good doer” and the ‟Most Admired” company respectively. Dr. Carlos possesses both leadership and entrepreneurial skills which enable him to run the company toward success; this has led to his acknowledgment as ‟the distributor of the year” from South Korea`s Hyundai motor company competing with competing with almost 200 Hyundai dealers across the world.
The principal reason for the success of CAOA Company is through organizing its market strategies to avoid any possible loss; it has also ensured that the employees are qualified for the jobs. The needs of the clients are what drives CAOA to produce high-quality products. The company also strives in creating new brands hence they established the modern technology of robot and even a research and energy efficiency center that is located in Annapolis. CAOA partnered with other institutions such as the Foundation for the Technological Development of Engineering hence promising efficient results.
In 2017, CAOA Chery brand was launched through a joint venture between CAOA, Chery company, and Latin America`s most massive automobile distributors and manufacturing conglomerate. CAOA Chery brand has support from the Chinese art technologists and a team of engineers and technologists form CAOA Company. The joint venture chooses Brazil due to its strategic location which creates an opportunity for the company expansion. The joint venture aims at;
- Manufacturing of new brand vehicles
In addition to the existing brands, the joint venture will produce new brands of car for CAOA Chery brand at CAOA plant in Annapolis and Jacarei (a former Chery Factory).
The joint venture will invest up to USDD$500 million in CAOA Chery brand in a period of 5 years using its resources.
- Customer satisfaction
They aim at ensuring that their clients gain satisfaction on Sales and services by providing high-quality products.
JD Power has ranked CAOA company at the first place for ensuring customer satisfaction in both sales and aftersales services.