Lori Senecal has been holding the position of global Chief Executive Officer for Crispin Porter + Bogusky (CP+B) since 2015. She was the agency’s first global CEO. Senecal who has been in the position on a two-year tenure decided to exit at the end of 2017. Before becoming the global CEO, she was the president and CEO of the MDC Partners network. Under her management, the organization has achieved tremendous success; CP+B landed the American airlines in 2015. Senecal also created a communication process and worldwide management structure that was suitable for the company. CP+B had started looking for the new generation of leaders. One of the individuals who got promoted to the top position is Danielle Aldrich who will be the president of CP+B west. The organization has entrepreneurs managing 10 of their offices.
In her interview with Inspirery, Lori Senecal said that she got the urge to be involved in business while still in high school. She got the inspiration to join advertising when she was still a coach. Being a coach taught her to set goals and a clear vision she needed to move on to business. She admits to becoming profitable due to the motivational skills. The marketing strategy that she uses to generate new business is to know all about the business before they become a client. Senecal is inspired by books about Apple. Check out inspirery.com for more.
Her most satisfying moment in the business is when her clients are satisfied. One of the toughest decisions that she admits to making is informing a team member that their performance is not according to the organization’s standards. Senecal’s ability to think clearly is one of the reasons behind her success. She also gives credit to her mentors for her success. You can visit huffingtonpost.com
Before joining CP+B, Lori Senecal was the global executive chairman for the KBS for seven months. She was also the CEO and president of Kirshenbaum Bond (KBS) since 2009. While holding this position, Senecal expanded the firm’s global vision. She got her degree from McGill University. Senecal has also worked for McCann Erickson as the president of the company’s New York office.
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