Luiz Carlos Trabuco Cappi Keen On Growing Bradesco’s Customer Base

Luiz Carlos Trabuco Cappi is the fourth president of Bradesco, a leading financial institution in Latin America located in Brazil. This is no mean feat as the bank has been in existence for over 70 years. Its first president was banker Amador Aguiar. Trabuco Cappi took over the presidency of Bradesco in 2009 after the retirement of Marcio Cypriano.

Education and Career Background

Luiz Carlos Trabuco Cappi hails from Marilia, which also happens to be the birthplace of Amador Aguiar. After high school, he studied Socio-Psychology from the famed Fundacao School of Sociology and Politics.

Trabuco Cappi started working at Bradesco as a teenager in 1969 – he was a junior level clerk. He slowly climbed the bank’s ranks over the next four decades before his election to the presidency seat. In 1984, Trabuco Cappi was promoted to the position of a department director, which he held for 14 years. In 1998, he was promoted again to a Managing Director position before becoming an Executive V.P. the next year.

Bradesco Seguros

In 2003, Luiz Carlos Trabuco Cappi took over the management control of Bradesco Seguros, a subsidiary of Bradesco. During the five years at the helm of the company, he increased its ROI and turned it into one of the most profitable arms of Bradesco. He was able to double its size thanks to his hands-on management style.

When he took over control of Bradesco Seguros, it had R$32 billion in total assets. By 2008, he had managed to increase its assets to a whopping R$78 billion – more than double its worth. What’s more, he increased the company’s return on equity in under one year from 22% to 29%. Throughout his tenure, the company’s ROE rate never fell below 27%. When he left Bradesco Seguros, its participation in the annual results of its parent bank Bradesco rose from 26% to 35%.

Luiz Carlos Trabuco Cappi Ascends to the Presidency of Bradesco

In 2009, Trabuco Cappi was elected the successor of Marcio Cypriano to become the next president of Bradesco. He was selected by the bank’s conclave beating other suitable candidates like Jose Luiz Acar Pedro and Milton Varga. His successes at the helm of Bradesco Seguros was the biggest deciding factor considered by the conclave members.

Both Marcio Cypriano and his predecessor, Lazaro Brandao, are hailed as two of Brazil’s most respected and successful bankers. Marciano, in particular, oversaw Bradesco biggest expansion cycle during his presidency. From 2001 to 2004, Bradesco acquired several smaller institutions including Maranhao, Ceara, Banco Cidade, Finasa, and Zogbi. It also bought JP Morgan’s Brazilian financial arm as well as the Brazilian operations of both Deutsche Bank and BBVA.

Luiz Carlos Trabuco Cappi Overseas Bradesco’s Organic Growth

After Marcio Cypriano’s expansion cycle, Trabuco Cappi went another way after his ascension to the Bradesco Presidency. He decided to grow the bank organically by increasing its customer base across the country. He introduced a system that targets Brazilians who fall outside the traditional financial system. Under his management, Bradesco moved its national headquarters to Sao Paolo from Rio de Janeiro.

Trabucco Cappi is confident that at least one hundred million Brazilians will enter the economy’s consumer market by 2025. By his estimation, the bank could see a surge in its customer base by at least 20 million because it controls 20 percent of Brazil’s banking market.

Since Carlos Luiz Trabuco Cappi took over Bradesco’s Presidency, his organic expansion has seen a seven million increase in account holders. Today, the bank’s peak season sees it open at least six thousand savings accounts daily. Trabuco Cappi’s management has also grown Bradesco’s service network. Its agencies increased to 5,000 from 3,500 in under four years.

Find more about Luiz Carlos Trabuco Cappi: http://istoe.com.br/5442_NOVO+COMANDO/

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