Sahm Adrangi Explains How to Profit From Ad Fraud

Sahm Adrangi Recently spoke at the Kase Learning Conference on Short Selling, on the topic of ad fraud.

At the Kase Learning Conference Sahm Adrangi Chief investment Officer for Kerrisdale Capital Management Spoke about the companies 9 years in business and stated that they have been publishing reports on shorts since 2010 during a time when short sellers eradicated an estimated 10 to 20 billion dollars that were being invested in fraudulent Chinese companies. He went on to state that the company is now focused primarily on U.S. companies in certain complex sectors.

He then explained that the company shares its research a wide variety of ways, such as the company’s website, on Twitter search for the handle Keer. Sahm Adrangi stated that the company would also make appearances on CNBC and Bloomberg. The company will also post information on Seeking Alpha.

At that point, Sahm Adrangi got into the heart of his presentation. He explained that his company believes that there are tech companies that are benefiting from advertisement fraud on their platforms. He then explained their advertisement fraud is defined as falsely representing online advertisement impressions or clicks to generate revenue. He then provided several examples of how Eastern European hackers were able to generate revenue through advertising fraud.

One method he of fraud explained is the use of Bots and Bot Networks. Bots are programs designed to perform a task repetitively and a Bot Network is simply a group of Bots networked together. These Bots are used to fraudulently inflate the click rate on pay per click advertising. Another message of advertisement fraud is known as ad stuffing, This occurs when a person clicks to watch a video on a website and unbeknownst to the individual one or more advertising video will be playing behind the selected video and will not be viewed by the individual. The Advertiser will be charged as if the advertisements were viewed.

After explaining the various types of advertisement fraud being used Sahm Adrangi went on to explain how this information could be used by his company and other short sellers. He explained that eventually companies the amount of their advertising budget being spent on online ads this will cause a reduction in revenue for online media companies. Armed with this information short sellers should be able to profit.

https://twitter.com/sahmadrangi?lang=en

Here’s How GreenSky Credit Came To Be

More mobile users browse the Internet than ever before. As time marches onwards, more people will swap over from desktop and laptop personal computers to their smartphones to browse social media, look to Google’s world-hottest search engine to look for answers to countless questions, and otherwise peruse the World Wide Web for their wants and needs from the comfort of their handheld devices.

Early adopters of this ongoing upward trend of people using mobile devices to browse the Internet and use companies’ apps have virtually all benefited from such strategies.

GreenSky LLC, best known for its GreenSky Credit lending program, hopped on board to the mobile phone trend of connecting with customers immediately upon its foundation in 2006, the same year Apple released its revolutionary iPhone. Founder and CEO David Zalik has taken over the niche of providing relatively small loans to business and personal investors across the United States of America since entering the field of consumer lending some 12 years ago, having since sent out roughly $12.5 billion in financing to roughly 1.8 million customers. Some of its customer base’s most popular uses for such financing includes the renovation of homes and buildings, the purchase of solar panels to help companies become more green and civic-minded, and the foundation of medical practices across the lower 48, Alaska, and Hawaii.

David Zalik has played a major part in the resounding success of GreenSky Credit and parent company GreenSky LLC. Without CEO Mr. Zalik’s constant hands=on involvement in and shaping of the company and its future directions of action, GreenSky Credit wouldn’t have likely provided customers with just one billion dollar’s worth of financing in the 12 years he has operated the company.

All of GreenSky Credit’s financing is sourced directly from financial institutions that are insured by the federal government and state charters of the respective states each consumer is located in. Rather than coming up with financing itself, GreenSky Credit turns directly to the aforementioned lenders; GreenSky LLC and its popular mobile app simply serve customers without getting their balance sheets loaded down with debt of its own.

https://www.forbes.com/sites/laurengensler/2017/08/08/greensky-billionaire-david-zalik-home-improvement-loans/#4bee93c16876