The Growth of Intelligent Beauty and JustFab

The entrepreneur Don Ressler, is behind a series of startups that have been successful, these include intelligent beauty, as well as its subsidiaries. When his first start-up, which was FitnessHeaven.com, had been purchased by Intermix Media during 2001, he then teamed up Adam Goldenberg who was the 19-year-old COO for Intermix, the two then went on from the company Alena Media. The performance and ecommerce advertising division has generated hundreds of millions in its revenue, and this was Intermixes one and only profit center. In 2005, News Corp had acquired Intermix, and after Intermix was took over by News Corp, Goldenberg and Don Ressler would soon find themselves watching all their hard work in the successful and profitable ecommerce business that they had built up be overlooked and ignored by media conglomerate. While Ressler became frustrated and were not bound to this new company, they decided to leave in pursuit of new opportunities. They knew that they had the skills that were essential to excel within the ever growing field of online performance advertising, and this was when Don Ressler and Goldenberg had made a decision to start working on a brand building enterprise that they felt they would be able to execute autonomously.

The first creation of Ressler from the direct-to-consumer brand business was DERMSTORE, which was an online cosmetics and skincare marketplace. And two years after they had launched DERMSTORE, they launched a weight-loss system called SENSA, for which they brought in Dr. Alan Hirsch to help with product development, as well as Brett Brewer, who was the Intermix founder, as the CEO of the company. While the financial results for DERMSTORE and SENSA were never released, it is said that both business were highly profitable, and after finding themselves bootstrapping for funding during the first two years, they went on to accept 43 million dollars of funding, this funding coming from the Technology Crossover Ventures during 2008. Then in 2010, they launched a third company through Intelligent Beauty, which was JustFab, which was a subscription eccommerce fashion retailer. After it had ridden on the momentum if two successful first years, JustFab stated to seek other opportunities in order to expand into more markets. And most recently in 2014, JustFab has closed on an 85 million dollar round in funding that was lead by the Passport Special Opportunity Fund, the included existing investors like Matrix Partners, Shining Capital and Technology Crossover Ventures. Source: https://www.linkedin.com/in/don-ressler-328b4618

1 thought on “The Growth of Intelligent Beauty and JustFab”

  1. After they gathered a group of individuals that had formerly worked for Alena, they held their first brainstorming session in the living room of Goldenberg’s home. I think that is the way http://au-assignment-help.com/ had outlined it earlier on in their article.

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